Bustling with sensory experiences at every turn, each of the hotel’s distinct venues offered moments of discovery as attendees made their way throughout the property. Guests entered the upscale NYY Steak while art and entertainment were taken to show stopping heights at RT60 with Artist and DJ Alec Monopoly painting an auction piece. Sessions and the Rock Star Suite welcomed sets from Chantel Jeffries and DJ Coleman and all before the headline performance.
The marquee event and main show was hosted in The Venue on Music Row† The evening commenced with a traditional blessing of the Seminole Tribe of Florida given by SR TommieSeminole Tribe member and President of the largest Native American creative agency in the world, Redline Media Group. Kenan Thompson of Saturday Night Live fame played emcee and host, introducing key leadership for Hard Rock’s celebratory guitar smash moment, with Chairman of the Seminole Tribe of Florida Marcellus Osceola Jr.and council representatives of the Seminole Tribe of Florida†
During the ceremonial guitar smash led by Chairman of Hard Rock International (HRI) and CEO of Seminole Gaming, Jim AllenHRI pledged monetary donations of $100,000 each to South Asian Youth Action (SAYA) and YWCA or queens† Social purpose is the life of Hard Rock, a company founded on the mottos – Love All Serve All, Take Time To Be Kind, Save The Planet, and All Is One. Hard Rock Hotel New York aims to further this mission at the property level, working to improve lives, help the community, sustain the earth and infuse the power of music along the way.
John Legend christened the stage of The Venue as the first of many headliners to perform in the intimate space. After John Legend set the stage, DJ Cassidy surprised guests with the New York debut of his viral phenomenon turned television series “Pass The Mic Live,” featuring three New York City Hip Hop icons, nas† Busta Rhymesand Fat Joe† Wowing the crowd for nearly 90-minutes, the legendary recording artists took to the stage throughout Cassidy’s electrifying genre-bending set performing some of the most iconic Hip Hop records of all time including Nas’ “If I Ruled The World,” Busta Rhymes ” Put Your Hands Where My Eyes Can See,” and Fat Joe’s “Lean Back†
The party continued 34 floors above the skyline in RT60 rooftop bar and terrace as Charlie Jordanand Zack Bia played back to back into the early morning.
Photo assets from Hard Rock Hotel New York’s grand opening celebration can be found here† For more information and reservations, please visit www.hardrockhotels.com/new-york or following along at @hardrockhotelnyc†
About Hard Rock®:
Hard Rock International (HRI) is one of the most globally recognized companies with venues in 68 countries spanning 241 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2021, Hard Rock was awarded the Top Employer in the Travel & Leisure, Gaming, and Entertainment Industry by Forbes, designated as a US Best Managed Company by Deloitte Private and The Wall Street Journal and named the top performing hotel brand in JD Power’s North America Hotel Guest Satisfaction Study for the third consecutive year. In 2020, Hard Rock was honored as one of Forbes Magazine’s Best Employers for Diversity and a Top Employer for Women. Hard Rock Hotels & Casinos also received first place ranking in the 2020 Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group. Hard Rock destinations are located in international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, Global Gaming’s 2020 Property of the Year. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.
About Hard Rock Hotels & Casinos®
Hard Rock Hotels & Casinos is internationally recognized as a leader in the hospitality industry – offering world-class entertainment, contemporary designs, incomparable service and one-of-a-kind brand amenities, catering to modern travelers who seek a reprieve from traditional, predictable hotel experiences. Driven by integrity, philanthropy and unparalleled guest experiences, the brand adorns 26 distinctive Hotels and 9 Hotels & Casinos in the world’s most accessible destinations. Hard Rock Hotels provide amazing live music, dining options that make guests’ taste buds sing, head-to-toe wellness services and many more amenities, in addition to offering best in class protocols for health and safety which Hard Rock deems SAFE+ SOUND. For more information on Hard Rock Hotels, visit hardrockhotels.com.
SOURCE Hard Rock Hotel New York